Here’s a short one for you…
it’s always about them.
Your customers. Your clients.
It’s their story they want to see.
They connect with you by seeing themselves in the stories that you tell. Yes…stories.
Your products and services are one thing…but when you connect with people on an emotional level,on a human level…that is when they identify with your brand.
They want to be part of a shared experience. They want to be part of a tribe that they identify with. A sense of belonging is such a basic human desire…so make them belong through the stories that you tell.
Give them a sense of ownership of the brand. Reward them for brand loyalty. More than anything…make them feel something.
Are people going to feel connected to some stats and figures that you share on a rambling social post? Highly doubtful .
But they will feel connected when they see someone that looks a lot like them and has the same worries and problems as them in your content.
Tell their story. Make it real.
Then they’ll connect with you in a meaningful way.
That’s brand.