WORKSHOPS
“Make Your Business More Human
in the Age of AI”
AI is changing how content is created.
But the brands that stand out won’t be the ones using it the most — they’ll be the ones that still feel human.
This workshop is about understanding how to use AI without losing what makes your brand connect.
WHAT THIS WORKSHOP COVERS
How AI is changing content and marketing
Why most content is becoming easier to ignore
What makes brands feel human (and why it matters more now)
How to balance efficiency with authenticity
Practical ways to improve your content immediately
WHAT YOU’LL WALK AWAY WITH
A clearer sense of your brand voice
Ideas you can apply straight away
A better understanding of what works (and what doesn’t)
Confidence in using AI without losing your identity
FORMAT
This workshop can be tailored to suit how you work:
Half-day or full-day sessions
1:1 sessions for founders
Team workshops
Group sessions
Delivered in-person or online.
WHO IT’S FOR
Founders and business owners
Marketing teams
Brands creating regular content
Anyone trying to make sense of AI without losing their voice
THE APPROACH
This isn’t theory-heavy or full of jargon.
It’s practical, grounded, and based on over 30 years of experience creating content that connects — now applied to the AI era.
BOOK A WORKSHOP
Let’s Create Something That Actually Connects
If you’re looking to run a workshop for your team, organisation, or clients, get in touch and we’ll shape something that fits your goals.
Whether it’s understanding how to stay human in the age of AI, or improving how your content connects through storytelling-we’ll tailor the session to you.
ENQUIRE NOW
Tell us a bit about what you’re looking for:
Name
Email
Company / Organisation
Which workshop are you interested in?
Preferred format (1:1, team, or group)
Half-day or full-day
Anything specific you’d like to focus on
OR BOOK A CALL
Prefer to talk it through first?
Book a quick call and we can explore what would work best for you and your team.
WHAT HAPPENS NEXT
We’ll come back to you with:
A suggested structure
How the session would run
Availability and next steps
Simple, practical, and tailored to you.
A QUICK NOTE
Every workshop is shaped around your business and your people.
No generic decks. No filler.
Just useful ideas you can actually apply.
“The Power of Storytelling”
At the heart of all great content-and all effective marketing-is storytelling.
People don’t make decisions purely based on logic.
They make emotional decisions first, then justify them rationally.
The brands that understand this create content that connects on a deeper level-not just information, but meaning.
WHAT THIS WORKSHOP EXPLORES
Why customers make emotional buying decisions
How people relate to characters, situations, and experiences that reflect their own lives
The role of storytelling in building trust and connection
Why most content gets ignored-and how to avoid it
How to move from “posting content” to actually engaging people
WHAT YOU’LL LEARN
How to structure content so it holds attention
How to create relatable scenarios your audience sees themselves in
How to communicate your message in a way that feels natural, not forced
How to turn everyday content into something more compelling
How to build a consistent narrative around your brand
WHY THIS MATTERS
People engage with content that feels familiar.
They connect with stories that reflect:
their challenges
their ambitions
their identity
When your content validates someone’s experience or shows a version of who they want to be, it becomes far more powerful.
This is what drives attention, engagement, and ultimately -decisions.
WHO IT’S FOR
Founders and business owners
Marketing teams
Content creators
Brands creating regular video or social content
Anyone who wants their content to connect, not just exist
THE APPROACH
This isn’t about complex frameworks or theory.
It’s about understanding how people actually think and respond — and applying that to the content you create every day.
Simple, practical, and immediately useful.